Virgin America IPO Takes Flight with LOYAL3

How the airline provided its team and loyal flyers with access to its IPO

The Virgin America IPO is for demonstration purposes only; LOYAL3 does not recommend or solicit the sale of particular stocks.

Virgin America Case Study Video

Overview

"At Virgin America, we like to do things a little bit differently. When it came time for our IPO, this was a great opportunity for us to give back to our employees and most loyal customers that brought us to this important day."
– Luanne Calvert, CMO of Virgin America


Since launching in 2007, Virgin America has aimed to “Make Flying Good Again." It has been widely recognized for doing exactly that. By providing flyers with unparalleled customer service in stylish cabins, Virgin America has truly changed the way people fly.


In 2014, Virgin America partnered with LOYAL3 to open its IPO to many of the people who helped make it happen– employees and Gold and Silver Elevate members.

96
Percent of investors held stock on Day 1 and 2 of trading
79
Percent of investors held stock one month after IPO
34
Percent of all retail shares in the IPO were distributed by LOYAL3

What We Did

“Working with LOYAL3 was great. Everything that they said they would do, they delivered for us. They really worked with us to customize a program based on what we wanted to do from a marketing standpoint.”


LOYAL3 collaborated with Virgin America to design a program that fit exactly with what the company wanted. The LOYAL3 creative team designed custom communications using Virgin’s iconic brand. In addition, the LOYAL3 engineering team developed an enrollment process to accommodate in-flight investors.

What We Heard

“Our Elevate members and our employees were really excited about the opportunity to participate and the feedback has been really great.”
–Luanne Calvert, CMO of Virgin America


Virgin America’s team and Elevate members expressed gratitude for the opportunity to participate. Several news outlets also recognized Virgin America for its focus on innovation.

On Social Media

In the News

Pando Daily

"Virgin America gives Gold and Silver loyalty members access to IPO"

Yahoo

"A good day to be a Virgin America frequent flyer."

NYT

"Virgin America Aims to Raise $300 Million in I.P.O."

REQUEST A DEMO

Send an email to sales@loyal3.com to arrange a demo of LOYAL3's IPO Platform.
For questions about your LOYAL3 account, contact our customer service team.