Square, a San Francisco-based technology company, is a leading provider of tools and services to help entrepreneurs start, run, and grow their business. The company was founded in 2009 by Jack Dorsey and Jim McKelvey based on the idea that everyone should be able to accept credit cards. Since then, Square has been working to make commerce easier for everyone. Square now has more than two million sellers and became a public company in November 2015.
LOYAL3 helped Square engage with its community by offering Square’s sellers the ability to participate in its IPO.
"We've been growing alongside you for the last six years, and now we're ready to take another step
forward...We stand for inclusion and would like to offer you the opportunity to buy our IPO stock."
- The Square Team
The Square IPO is for demonstration purposes only; LOYAL3 does not recommend or solicit the sale of particular stocks. Testimonials may not be representative of the experience of other issuers and are no guarantee of future performance or success.
As a part of Square's Directed Share Program, LOYAL3 enabled thousands of sellers to become Square shareholders during its Initial Public Offering.
Square sellers had these great things to say about the program:
"The opportunity to participate made us feel that Square really cared for its customers and provided a sense of loyalty by inclusion in the IPO offering."
− Singar Studio, Square Seller for 5 years
"I feel invested in Square's success and will do everything I can to help Square be more successful."
- Elizabeth House Inn, Square Seller for 2 years
"I'm usually so focused on the everyday aspects of running a small business, it was nice to take a moment to think about Square's influence on the growth of my business."
- Flour Parlor, Square Seller for 5 years
Demand to become Square shareholders continued even after the IPO. Over 6,000 individuals purchased nearly an additional $4M of Square stock on the first day of trading using the LOYAL3 platform.
Testimonials may not be representative of the experience of other issuers and are no guarantee of future performance or success.
Prior to the IPO, LOYAL3 worked closely with the Square team to design a customized program that would allow Square to personally invite its sellers to participate in its IPO through simple, branded communications. LOYAL3 managed the end-to-end enrollment, allocation, and share distribution process through its digital platform.
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