The Square IPO on LOYAL3

Square, a San Francisco-based technology company, is a leading provider of tools and services to help entrepreneurs start, run, and grow their business. The company was founded in 2009 by Jack Dorsey and Jim McKelvey based on the idea that everyone should be able to accept credit cards. Since then, Square has been working to make commerce easier for everyone. Square now has more than two million sellers and became a public company in November 2015.

LOYAL3 helped Square engage with its community by offering Square’s sellers the ability to participate in its IPO.

"We've been growing alongside you for the last six years, and now we're ready to take another step forward...We stand for inclusion and would like to offer you the opportunity to buy our IPO stock."
- The Square Team

The Square IPO is for demonstration purposes only; LOYAL3 does not recommend or solicit the sale of particular stocks. Testimonials may not be representative of the experience of other issuers and are no guarantee of future performance or success.


Results

As a part of Square's Directed Share Program, LOYAL3 enabled thousands of sellers to become Square shareholders during its Initial Public Offering.

14k+
Square sellers participated
in the IPO
$24.5M
Reserved by sellers
for the IPO
97%
Of participants held shares after Day 1 of trading
5%
Of the IPO was distributed
by LOYAL3

Square sellers had these great things to say about the program:

Demand to become Square shareholders continued even after the IPO. Over 6,000 individuals purchased nearly an additional $4M of Square stock on the first day of trading using the LOYAL3 platform.

Testimonials may not be representative of the experience of other issuers and are no guarantee of future performance or success.

Working With LOYAL3

Prior to the IPO, LOYAL3 worked closely with the Square team to design a customized program that would allow Square to personally invite its sellers to participate in its IPO through simple, branded communications. LOYAL3 managed the end-to-end enrollment, allocation, and share distribution process through its digital platform.

Read more about other IPOs

View More Case Studies