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Capturing The GoPro IPO

How LOYAL3 helped the camera maker connect with
its passionate community through ownership

"At GoPro, we realize that it’s the people who love our products and what we do who are the real heroes here, and it just made sense for us to level the playing field and include them in our IPO."

Nick Woodman

GoPro CEO and Founder

Testimonials may not be representative of the experience of other customers and are no guarantee of future performance or success.

GoPro Case Study Video

The GoPro Social IPO is for demonstration purposes only; LOYAL3 does not recommend or solicit the sale of particular stocks.

"GoPro helps people capture and share their lives, their passions. Like how a day on the mountain with friends is better than one spent alone, the sharing of collective experiences makes our lives more meaningful, more fun."
-Nick Woodman, GoPro CEO and Founder

GoPro, a California-based manufacturer of the best-selling cameras in the world, inspires millions to capture and share their memorable experiences each day. The GoPro community began with surfers and quickly grew to a worldwide group of passionate individuals who create the most engaging and shared content on the web.

In 2014, just 10 years after GoPro sold its first camera, the company hit $1 billion in sales and filed for an IPO.

Recognizing that its success wouldn't be possible without its dedicated and passionate community, GoPro partnered with LOYAL3 to include the people who mattered most in its IPO.

Million dollars of demand generated for GoPro’s IPO on LOYAL3
Percent shareholder retention on Day One of trading
Percent shareholder retention two weeks after the IPO

What We Did

We worked with GoPro’s team to ensure their community was able to access the IPO at the same price and time as Wall Street. Using a branded email, video and press release with a message from CEO Nick Woodman, GoPro was able to personally invite customers, fans and employees to invest in its IPO on LOYAL3.

What We Heard

GoPro fans flocked to social media to express excitement about being included in the IPO and top media outlets recognized GoPro’s use of the LOYAL3 IPO platform. Most importantly, GoPro was able to build a deeper connection with its community while making the transition to a public company.

On Social Media

In the News


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