Our Story

LOYAL3 is about using social technologies to democratize the capital markets, making stock ownership easy and affordable for everyone.

We offer a technology platform where people can buy stock in their favorite brands in 3 easy steps, invest as little as $10 and pay no fees, really.

By using ownership to bring brands together with the people who love them, the LOYAL3 platform deepens brand engagement and creates more valuable and loyal stakeholders.

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The LOYAL3 group of companies includes LOYAL3 Holdings, Inc. ("LOYAL3 Holdings™"), the parent company; LOYAL3 Labs, Inc. ("LOYAL3 Labs™"); and a registered broker-dealer, LOYAL3 Securities, Inc. ("LOYAL3 Securities™") (together, "LOYAL3®").

LOYAL3 Labs makes the LOYAL3 platform happen. It designs and maintains the technology platform and provides creative and regulatory services. LOYAL3 Securities’ scope is limited to IPOs, and handling cash and securities on behalf of platform participants.

LOYAL3 accounts are maintained by LOYAL3 Securities, which does not solicit, recommend, or offer advice on the investment merits in any securities. Stocks that are not subject to a prospectus are subject to our terms and conditions. Stocks are not FDIC insured and may lose value.

LOYAL3 Management Team

Barry Schneider

Chairman, President & CEO

Barry has over 30 years experience investing in and leading high growth companies. As Chairman & CEO of MSA Industries, he led the company's growth from 200 to 2,000 employees, and a 63% CAGR during the 3-year period prior to its sale to DuPont. He then served nine years as Chairman and CEO, MacGregor Golf Company. Most recently, he was Managing Partner, The Parkside Group LLC. Barry has a history of creating shareholder value and leading global teams in strategy, marketing, finance and M&A.

UCLA BA.

Bill Blais

Executive Vice President

Bill has 28 years experience as an investment banker, most recently with Goldman, Sachs & Co. Bill joined Goldman in 2007 as a Managing Director in the Investment Banking Division and headed up of the firm’s corporate finance execution effort. He was responsible for leading the execution of complex equity, equity-linked and debt offerings in a wide range of industries. Prior to that, Bill spent 22 years at Morgan Stanley & Co., most recently as a Managing Director in the Global Capital Markets group.
Brown University BA; John F. Kennedy School of Government at Harvard University MPA.

Stephen Klein

Chief Creative Officer

Stephen has 27 years of experience specializing in disruptive consumer technologies and their impact on brands. He’s built, launched and managed technologies and brands at Hill Holliday Advertising (US and Europe), Dun & Bradstreet, Harley-Davidson, Internet Profiles Corp, Liquid Audio, StockPower and Line 6. Working closely with Chris Brahm, LOYAL3 Director, he was instrumental in the development of using stock ownership as a powerful branding and consumer loyalty currency.

UMass/Amherst BA; Harvard MBA.

Matt Ho

Chief Technology Officer

Matt has 15 years designing and productizing new technologies. Recently founded Kieden, sold it to Salesforce.com and led Salesforce.com's engineering team for their Marketing Module. Pioneered development of hosted services in the cloud for GrandCentral. Started at StockPower, building industry’s first paperless payment system and Web-based DSPP.

UC Berkeley.

Jeff Modisett

Chief Legal Officer

Jeff is the former Attorney General for the State of Indiana, previously serving as both a state and federal prosecutor. For 12 years, he served as legal advisor to Fortune 500 and high-technology companies on issues including consumer protection and privacy. Jeff has repeatedly been voted one of the top 100 lawyers in both CA and Indiana. Additionally, he served as co-CEO of TechNet, and deputy CEO and general counsel of the 2000 Democratic National Convention.

UCLA BA; Oxford MA; Yale JD.

Jack Thrift

Chief Financial Officer

Jack has over 20 years of securities industry experience focused on financial/technology companies. He previously served as CFO and COO of Merriman Holdings (NASDAQ), COO of White Oak Global Advisors, CFO and COO of Pacific Growth Equities and CFO of Transnational Financial (AMEX). Prior to his private industry experience, Jack served as a senior audit manager in the securities industry practices of Grant Thornton and Deloitte & Touche. Jack is also a CPA (inactive) in the state of California.

University of Southern California BS.

Robin Weiss

Senior Vice President, Strategic Partnerships

Robin has 30 years experience building capital markets businesses as well as advising on, and executing, corporate finance transactions at JPMorgan Chase and NYSE Euronext. Robin is a Board Member and Committee Chair of the Council for Economic Education, targeting K-12 financial literacy. She holds her Series 7, 63, 24, and 79 securities licenses.

Brandeis University BA; Wharton MBA.

Dan Garzia

VP, Digital Marketing

Dan has 15 years of experience driving user growth and engagement for startups and established brands in financial services, online services, travel and gaming industries. Most recently, Dan was with Electronic Arts where he headed EA SPORTS Digital Marketing and Analytics globally. Prior to EA SPORTS, he ran Direct Marketing and Analytics for Travelocity and Travelers Insurance. At Travelers, Dan was a co-founder of the direct-to-consumer business. He began his career with Internet startup Kozmo.com.

Seattle University BS.

Andres Davidovits

VP, Experience

Andres has led product design teams for over 15 years, successfully launching numerous mobile and web products. At Palm (now HP), Andres built and managed Palm's Usability Program. Co-founded EyeCron and RippleSend, both online media technology companies, and has led startups in product design and user experience.

UC Berkeley BA.

Blake Schneider

VP, Operations

Blake has 10 years of experience specializing in strategy, operations, and finance. He began his career with a strategic investment firm, The Parkside Group, immediately immersing himself in the operations at its portfolio company, MacGregor Golf Company. He has a wide range of experience and has contributed at the operating level in functional areas such as financial analysis, marketing, human resources, and product. He was instrumental in the acquisition of Greg Norman Collection.

UCSD BA.

Ramesh Ragineni

VP, Technical Operations

Ramesh has 20 years of technology and management experience focused on extensive Technical Operations in the large-scale software as a service platforms. Most recently, he was a Sr. Director OnDemand Operations at SAP Cloud division, heading SAP's U.S Cloud Technical Operations for Business Intelligence, Collaboration solutions and driven Cloud architecture and developing cloud based applications powered by SAP In-memory technology. Prior to that, Ragineni was a director of Operations at Yousendit, the trusted global leader in digital content delivery. Prior to Yousendit, he was a Director at ILOG, Inc (an IBM Company) running global Information Technology.

Osmania University BS.

Carl Landauer

General Counsel

Carl has 19 years of experience as a securities and financial services lawyer. During 12 years as VP of Charles Schwab, Carl advised on the launch of its online financial services, particularly the creation of its mutual fund Website and the Websites for its foreign operations. Carl also taught history at Yale, Stanford, and McGill Universities and international law at Boalt Hall, UC Berkeley.

Stanford BA; Yale PhD; Harvard JD.


LOYAL3 Board of Directors

Barry Schneider

Chairman, President & CEO

Barry has over 30 years experience investing in and leading high growth companies. As Chairman & CEO of MSA Industries, he led the company's growth from 200 to 2,000 employees, and a 63% CAGR during the 3-year period prior to its sale to DuPont. He then served nine years as Chairman and CEO, MacGregor Golf Company. Most recently, he was Managing Partner, The Parkside Group LLC. Barry has a history of creating shareholder value and leading global teams in strategy, marketing, finance and M&A.

UCLA BA.

Stephen Klein

Chief Creative Officer

Stephen has 27 years of experience specializing in disruptive consumer technologies and their impact on brands. He’s built, launched and managed technologies and brands at Hill Holliday Advertising (US and Europe), Dun & Bradstreet, Harley-Davidson, Internet Profiles Corp, Liquid Audio, StockPower and Line 6. Working closely with Chris Brahm, LOYAL3 Director, he was instrumental in the development of using stock ownership as a powerful branding and consumer loyalty currency.

UMass/Amherst BA; Harvard MBA.

Chris Brahm

Director

Chris is a Partner and Director of Bain & Company, where he leads the North American Technology Practice. Broad experience and relationships across most layers of the technology stack. Works with companies ranging from Global 100 to startups.

Stanford BA; Harvard MBA.

Chris Kelly

Director

Chris Kelly is a Silicon Valley-based attorney who represents innovative companies on privacy, security, safety and regulatory affairs. Most recently, Chris was a Democratic candidate for Attorney General of California. As Facebook’s first Chief Privacy Officer, General Counsel, and Head of Global Public Policy, Chris helped build the company from its college roots to a service for everyone and worked with Attorneys General in all 50 states to develop effective safeguards protecting children from online sexual predators.

Georgetown BA in Government and Philosophy; Yale, MA in Political Science; Harvard JD.

Jim Hale

Director

Jim has 30 years management experience in banking and investment. Jim founded FTV Capital in 1998 where he remains a Founding Partner. Prior to that, Jim served as Senior Managing Partner at Montgomery Securities where he was responsible for over 200 transactions. He also co-founded the Montgomery Financial Fund.

BS from the University of California at Berkeley; MBA from Harvard University and is a CPA.

Maggie Wilderotter

Director

Maggie is Chairman, President and Chief Executive Officer of Frontier Communications Corporation. Before Frontier, she served as Senior Vice President for McCaw Cellular (later AT&T Wireless), and Senior Vice President of Worldwide Public Sector at Microsoft. She serves on the Boards of Directors for Xerox and Procter & Gamble, and was named one of the Fifty Most Powerful Women in Business in 2009 — 2011 by Fortune.

Holy Cross College BA.

Marc Metcalf

Director

Marc is an independent management consultant. Prior to establishing his practice in 1997, Marc was President of GE Capital Insurance Services, which he led through growth from a small unit into a $700 million diversified insurance business. Before joining GE Capital in 1990, he spent five years as a management consultant with McKinsey & Co.

B.S.F.S. in International Finance from Georgetown University.


LOYAL3 Advisory Board

Kay Koplovitz

Kay is the Founder of USA Network, The Sci-Fi Channel and USA Networks International. While at USA, she created the business model for cable networks by i ntroducing the concept of dual revenue streams- licensing and advertising. Kay was the Presidentially-appointed Chair of the National Women’s Business Council (1998-2001), and has served on the boards of Oracle, Nabisco, Instinet and General Re. Kay is presently Chairman of the Board of Kate Spade & Company, and serves on the Board of Directors for CA Technology and ION Media.

University of Wisconsin BS; Michigan State University, MA in Communications

Dixon Doll

Dixon is Co-Founder and General Partner of DCM. Dixon has over 35 years of experience in the computer and communications industry, and was named as one of the Top 100 Venture Investors in Forbes for 4 consecutive years. He currently serves on the Board of Directors for DIRECTV and serves as Board Chairman for Network Equipment Technologies.

Kansas State University, B.S.E.E.; University of Michigan, MS & Ph.D. in Electrical Engineering

Solomon D. “Sol” Trujillo

Sol has over 30 years of experience leading large global companies in the U.S., E.U. and Asia, with a particular focus on telecommunications and technology. Sol was CEO of US West, Orange, and Telstra, and has served on the Boards of Bank of America, PepsiCo, EDS, and Gannett. Sol is Board Chairman of Silk Road Technologies in China, and currently serves on the Board of Directors for Target and Western Union.

University of Wyoming, BS; University of Wyoming, MBA


A Letter From Our CEO

Learn how ownership changes everything.
Read Barry Schneider's Letter

Ownership Changes Everything®

To Everyone:

It seems that the economy and jobs creation are on everyone’s mind. At LOYAL3, we believe that people make a difference. We believe in the bedrock principle of equal opportunity for everyone. And we believe that getting more people back into the markets is an important way to support the Middle Class and benefit our economy.

We've developed a technology platform where people can buy stock in their favorite companies through Facebook or the web in 3 easy steps, invest as little as $10 and pay no fees. We have eliminated the friction points of investing, to make stock ownership easier and more affordable for everyone. If you can buy a product on the web, you can now buy stock.

Making Stock Ownership Easy and Affordable

Today, 81.5% of American families don't directly invest in public company stock. There are many reasons including an enrollment process that is too confusing, minimums that are too high, and fees that are too steep. Consequently, institutional ownership far exceeds individual ownership, which we believe is unhealthy, as it concentrates capital formation, creating increased volatility.

LOYAL3’s proprietary, highly scalable platform delivers low-cost individual investors to companies. Our technology removes significant costs and automatically accounts for fractional shares. This enables us to offer both the $10 minimum and our “fee-free” principle. Together, these features allow us to make stock ownership uniquely easy and affordable for everyone.

No Fees — What’s the Catch?

There is no catch. And no hidden fees. It’s a principle of our business model. Rather than charge fees to users, we perform services for companies, and charge them for those services. Like helping raise capital, lower costs of individual shareholders and increase brand engagement. So, users on our platform always buy and sell stock fee-free. This changes the game.

During our market research, we found users to be remarkably inspired with our vision, but cynical that there must be hidden fees, an “asterisk” somewhere invalidating “free.” Well, we invite you to look closely at LOYAL3. There are no hidden fees. We are built to scale, and we want to make it possible for millions of people to “own what they love™”.

Ownership — Creating Value for Companies

Traditional retail shareholders are expensive for companies to service on many levels, which has caused heavy concentrations of institutional shareholders, even though some institutions “short” stocks, and many cause volatility through short-term ownership cycles. The LOYAL3 platform delivers to companies low-cost individual shareholders, who hold shares, on average 5 years.

The “loyalty effect” of ownership creates profound added value. People care more about things they own than things they don’t. Companies have long used ownership to align employees, and now they can use ownership to align other important stakeholders. This is the natural progression of ownership as a unique and powerful loyalty and brand engagement currency.

Our platform is an innovative way for companies to create more valuable stakeholders — and the benefits of ownership are not only intuitive, they’re measurable. According to Bain & Company, owners spend on average 54% more, refer twice as many people, and increase visits 68% more than non-owners. In short, when individuals become shareholders, great things happen.

Own What You Love®

Individual investors are able to use the LOYAL3 platform to participate in IPOs. We refer to this platform as a “Social IPO” because of your ability to purchase IPO shares through the company’s or LOYAL3's Facebook page or website, and because of the social tools within our application. You can Browse IPOs from our website and choose to participate in an IPO, or sign-up to be notified of the next available IPO.

You can now buy stock in your favorite publicly-traded companies, fee-free, including brands such as Amazon, Apple, Berkshire Hathaway, Facebook, Starbucks and Target, to name a few, by clicking Browse Stocks. We are proud to make available some of the most well-known brands in the world, and to deliver on our vision of making it possible for everyone to invest in the brands they love.

Ownership Changes Everything

We’re excited to introduce large numbers of people to the pride of ownership. It is the American dream. Our platform removes user friction, and some companies will provide owners with special promotions, including free Stock Rewards™, as part of their loyalty and brand engagement programs. We believe we’ll forever change the way companies connect with their shareholders.

Sincerely,

Barry Schneider
Chairman & CEO
LOYAL3 Holdings, Inc.


In the News

News Articles

  • AMC Movie Fans Turn Shareholders as Loyal3 Opens Access to IPOs. Read

  • LOYAL3: The Company That Helped AMC Go Public. Watch Video

  • AMC IPO: From Silver Screen to Wall Street. Watch Video

  • AMC Offers Stock to Loyal Movie Fans. Read

  • Fee-Free Stock Trading Makes a Comeback. Read

  • Twitter IPO: Going public isn't really open to the public . Read

  • Equal Opportunity IPOs. Watch Video

  • AMC Entertainment Closes Out Big Year for IPOs. Read

  • AMC Offers Loyal Customer Stock in Upcoming IPO. Read

  • AMC Singles Out Fans with Upcoming IPO. Read

  • Are fee-free stock trades making a comeback? Watch Video

  • LOYAL3 Raises $18 Million More To Bring Fee-Free Investing to the Masses. Read


Press Releases

March 27, 2014

Google Stock Split: What Does It Mean? Read

August 20, 2013

LOYAL3 Adds Mark Menkowski as Managing Director. Read

March 01, 2012

LOYAL3 Hires Ex-Merriman Capital CEO as Chief Financial Officer. Read

February 27, 2012

LOYAL3 Names Chien-Liang Chou Vice President, Engineering. Read

August 27, 2013

LOYAL3 Welcomes Dan Garzia as Vice President of Digital Marketing. Read

March 14, 2013

Goldman Sachs Veteran Bill Blais Joins LOYAL3. Read

April 04, 2012

Industry Veteran Brings Extensive Experience to Lead LOYAL3's Technical Operations. Read


Work At LOYAL3

We come to work every day committed to setting the free markets free. We love what we do and have the company to prove it.

Contact Us

Let's Talk.

Get in touch with us and let us know how we can help you.

Current participants: support@loyal3.com
Interested companies: sales@loyal3.com
Everything else: info@loyal3.com
More Questions? Chat Now
1-855-2LOYAL3 (1-855-256-9253)