Overview
LOYAL3 is an online service that provides public companies with the ability to tie their corporate brands to the American dream of stock ownership. In short, the company turns stock ownership into a powerful loyalty currency through a new concept called a CSOP or Customer Stock Ownership Plan that results in better customer economics including higher retention, more up-sell opportunities and increased new customer acquisitions. The LOYAL3 technology transforms the traditional DSPP (Direct Stock Purchase Plan) model into a vibrant consumer facing application that makes buying stock online as easy as buying products online. Learn more...
Benefits
- Build ownership based reward and promotion programs
Companies can tie stock to promotions, rewards, loyalty programs, and even offer high-value segments various stock discounts. - Create more valuable customers
Customer-owners are more valuable. They spend more and refer more people. - Differentiate and extend brand
By offering customers a real stake in the company and brand, you don’t have to try and “own” the customer because now “they own you”. - Implement easily
LOYAL3 provides complete regulatory and marketing templates and guidelines to make implementation turn-key and fast. - Track and measure your results
Web 2.0 technology offers ongoing reporting that helps capture incremental customer value across key metrics including spend and tenure. - Integrate regulatory compliance
CSOPs are based on the established requirements and regulatory framework of direct stock purchase plans and dividend reinvestment plans.