The CSOP™ Web and Social Media Platform enables public companies to sell their stock in just 3 clicks, creating more loyal and valuable customers.

Now it’s as easy for your customer to buy your stock as it is for them to buy your products. According to Bain & Company, customer-owners spend 54% more, refer 2x as many people and increase tenure 10% when compared to ordinary customers.

Our business is predicated on the simple, yet profound principle that people care more about things they own than things they don’t. As Lawrence Summers said, “In the history of the world, no one ever washed a rented car.”

Companies have long used ownership to align and motivate employees. Now, through CSOP, they can apply the same principle to their customers. CSOP has the potential to create a deeper loyalty with customers:

• Improves customer economics – increases spend, referrals and retention
• Deepens brand engagement – creates a deep connection customers
• Increases number of long-term shareholders – adds new demand for shares

CSOP makes stock ownership easy and affordable for everyone:

• No fees to buy or sell stock – broadens access and attracts customer-owners
• Invest as little as $10 – makes ownership possible for millions of people
• Simple and easy – Our "3-click technology"™ makes buying as easy as buying a book on Amazon

CSOP is based upon the well-established regulatory framework of the Direct Stock Purchase Plan (DSPP), which has been used since 1972 by public companies.

But this is where the similarity ends. The CSOP™ platform introduces the power of the Internet and social media to enable Marketing, IR and Finance to benefit. Click here to see the difference between a CSOP and a DSPP.

Customer-owners spend on average 54% more than ordinary customers.

Source: Bain & Company (2000), as cited in The Industry Standard

Customer-owners are more valuable across key economic metrics.
83% say ownership definitely affects their buying decisions.

Source: Bain & Company (2000), as cited in The Industry Standard

"Would you buy stock directly from companies of which you are a customer if it was as easy as buying a product?"

Source: Opinion Research Corporation

Customer-Owners Are Not Fair Weather Fans

Customer-owners are highly loyal and this doesn’t change if and when your stock price goes down. In fact, customer-owners get even more loyal through stock volatility.

According to a November 2009 study done by Opinion Research Corporation, a customer-owner holds on to your stock an average of 5 years. One-third don’t check their share price more than once a month. And when asked to provide guidance to management during difficult times, a majority of them only ask that management not sacrifice the quality of their products and services.

• More will increase spend, referrals, and store visits.
• 2x buy more shares than sell on a dip.
• 33% check stock price once-a-month or less frequently.
• 66% hold stock 3-7 yrs; 26% hold more than 7 years.
Source: Opinion Research Corporation

CSOP creates more loyal and valuable customers, deepens brand engagement, democratizes the market and creates unprecedented value across the enterprise