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A Customer Stock Ownership Plan™ is based on the regulatory framework of a traditional Direct Stock Purchase Plan (“DSPP”)
— but that is where the similarity ends.
| CSOP |
DSPP |
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Increases loyalty and profits.
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No impact on loyalty, brand and profits.
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3 clicks is all it takes to buy stock.
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Cumbersome and time-consuming.
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Facebook purchasing app.
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No Facebook purchasing app.
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Pay servicing costs for one investor.
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Pay servicing costs for every investor.
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Use credit or debit cards or bank account.
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Use bank account. No credit or debit card.
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Provides consumer analytics.
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No consumer data captured.
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No investor transaction fees to buy or sell.
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Investors generally pay fees
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Investments start as low as $10.
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High investment minimums, $50 or more.
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