Company Overview
LOYAL3 has developed a technology and services platform called a CSOP, or Customer Stock Ownership Plan, which enables public companies to sell their stock directly to their customers online to create more valuable customers.
The value proposition is simple and elegant: Ownership Changes Consumer Behavior. In fact, according to Bain Consulting, customers who become owners spend 54% more, refer twice as many new customers, and visit store/websites 68% more often than ordinary customers.
And while the CSOP is fully electronic and built on Web 2.0 technology, it utilizes a DSPP (Direct Stock Purchase Plan) regulatory framework making it both revolutionary on one hand and battle-tested on the other.
The vibrant consumer facing application makes it as easy for customers to buy stock online from the brands they respect and admire as it is for them to buy their products. The consumer process takes only 4 clicks and 2-3 minutes.
We believe that customer stock ownership will be the most powerful customer value currency ever created. Just as ownership has long been used to align and motivate management and employees, now public companies can use our CSOP to align and motivate their customers.